What is a CMA
You’ve decided to sell your home, so what is next? Pricing your home is obviously a key part of the home selling
process. A home that is under-priced needlessly costs the client potential return. An over-priced home can remain on
the market for an extended amount of time, forcing the seller to either wait out a long listing period or have to
adjust down the asking price. Getting the pricing right from the start avoids these potential pitfalls.
To get us started I will prepare for you what is called a Comparative Market Analysis (CMA) of your house.
This compares your home to others in the area that are either currently listed, under contract, or have recently
sold. Other things that can factor into the CMA are supply and demand, craftsmanship, and the amenities of your
The CMA will help us to determine the fair market value. What is “fair market value”, you may ask? In short, fair market value is the highest price that an informed buyer will pay for your home. Establishing fair market value will enable us to sit down and discuss in detail the pricing of your home. I want to help you settle on a price that you feel is competitive and consistent with the current market.
I understand that all of this can be a bit overwhelming, so feel free to contact me at any time. Please also explore my website, it has a lot of information to cover your real estate needs. I’m here not only to sell your home, but also to serve as a resource for you during this exciting time. I would love to be of assistance to you.
Our backgrounds not only in Real Estate, but also in the Business world is really what sets us apart from our competition. We go above and beyond to market our properties. Your average agent typically will put your property in the MLS, put a sign in the yard, and tell a few past clients & close colleagues. After that it’s a waiting game, most are trying to list as many properties as they can. They figure the more listings they have, one will sell sooner or later right? Well this may be true and it may work out for them, but it leaves you in limbo and in the dark. Not the right way to do things if you want quick results. We value the relationship with our clients and we want them to think of us whenever a real estate need arises.
As experienced professionals, every member of our team brings their own skill set and real world experience to the table, in short we know what works! Over the years we have generated lists of buyers and selleres who are serious and ready to move on the properties we offer them. Many of the properties we obtain don’t even make it to the public. Our investment properties go out to our buyer’s list first, where they are typically sold before they make it to the MLS. We have investors in all parts of the U.S. and are always looking for more. We have found out that when you have a system that works, that is really the best marketing strategy out there, many of our new clients come from word of mouth alone.
Using the Internet to sell your home
In today’s real estate market, a good selling plan can truly excel when properly combined with current Internet technology. Modern homebuyers expect on-demand home shopping, and meeting that expectation is a crucial element of marketing a home. My website allows homebuyers to search and sort through thousands of listings to find the home that is right for them. As your seller’s agent, I can ensure that your home is listed 24 hours a day, 7 days a week.
Every day countless homebuyers use the resources of the Internet to help narrow their home search. Listing your home with me allows interested buyers to find your property based on the features that are most important to them. My website serves as a great filter, showing buyers the homes that best fit their needs and bringing you those buyers that are most interested in what your home has to offer.
If you still need convincing, take a look at my website to see the kinds of resources I’ve made available. Try a property search of your own to see what potential homebuyers experience. I think you’ll be impressed with the efficiency and detail I’ve committed to my site. I’d love the chance to speak with you in person or on the phone about how I can use the web to sell your home. I’m here to help with any of your real estate needs.
1. Take a Fresh Look at Your Home
Your home looks great to you, but a buyer wants to see it since he and his family will be living in it — so take a fresh look at your dwelling. Hop in your car, drive around the block, and then scrutinize your home as a prospective buyer will see it for the first time. First, consider what’s called “street appeal;” does it need washing or painting? Does the driveway need repair work? Is the landscaping in good shape? Remember, be very critical; your buyer will be.
Next, pull into the driveway and take a good, hard look. Is the yard neat and trimmed? What about the view from the front yard? Then, walk inside and size up the interior as though seeing it for the first time. Take a tour and imagine what your real estate agent might say about each room, look into cabinets, open doors, check out the bathroom.
Then, make a mental note of the things that might put off potential buyers, along with another list of the things that first attracted you to the dwelling. Remember, the home’s become a great place for you, but a new buyer will see things that you don’t.
2. Clean Out the Clutter Before You Start to Sell
Before putting your home on the market, get rid of clutter in every area — closets, attic storage, kitchen cabinets, drawers, bath vanities, and shelves — everywhere. Remember, this is no time to be sentimental: if you don’t use it, lose it. Potential buyers are seriously put off by clutter, and most of us drag a lot more things through life than we really need.
Also, don’t forget the furniture and fixtures when getting rid of clutter — most of us put too much in too little space, which makes a buying prospect, think your home is too small.
Then, have a great moving sale with all the stuff you’ve collected and use the proceeds for paint or whatever other materials you need for repair projects. If you just can’t bear to part with some possessions, store them in the attic or some other place that’s out of sight to a potential buyer.
3. To Sell, Sell, Sell — Clean, Clean, Clean
After you’ve cleared out the clutter, it’s time to really clean. Have the carpets professionally cleaned, strip and polish the floors, scour the bathrooms, go over the laundry room, polish the furniture, scour out the cabinets, wash the windows and window coverings, and spiff up the ceiling fans and kitchen appliances. In short, clean everything.
Don’t forget the exterior; paint or power-wash everything that needs the work. Remember, this is a ceiling-to-floor, roof-to-foundation clean-up project.
4. Get More for Your Home: Repairs Pay Off
After you’ve cleaned the place to within an inch of its life, the next project is making all the repairs necessary to attract a buyer.
So, patch up the roof, touch up all the paint, repair the screens, spruce up the porch framing, and make your entry area really shine. Don’t forget to water the lawn and landscape beds, and take the time to trim, mow, edge and get rid of sick or dying plants. Inside, fix the grout in the bathrooms and on tile floors, adjust any doors that need it, fix any scratches on the walls, cover any stains, and be sure to fix any plumbing problems. Remember, do what your home needs before the first buyer appears at your door.
Also, it’s a good idea to get all this done before getting the real estate broker to make the first listing — a good agent will advise you on what needs to be done. Also, if you have friends willing to be brutally honest about what your home needs to sell, invite them to assess the fix-up needs.
There is, however, an alternative to the sweat equity you get from a total fix-up –but it carries a price. An “as-is” sale keeps you from doing all this work, but a buyer will assess about twice the price you would have paid for the repairs. Then, the buyer will deduct that amount from your asking price before making an offer.
5. Putting Your Home on the Market: Show It to Sell It
After you have cleaned, shined, mowed, and generally whipped your property into shape, it’s time to attract a buyer.
Regardless of who markets your home, you or a broker, there are other, small things you must do to attract buyers. For example, even if it’s bright daylight, open the blinds and turn on the lights. Also, open all the interior doors to make the home appear roomier. Be sure to remove all your kids and pets — they’re cute, but a prospect wants to see your home, not your pride and joy. In addition, make sure your pet’s litter pan is clean so the home smells clean and fresh, not like air freshener. Remember, you need to make sure your home is available to be seen by a prospective buyer with as little notice as possible. That means less than an hour, or even five minutes, if possible.
6. Get a Sense of the Market
Before you put your home on the market, take a weekend day to check out the competition: homes with similar prices and in similar neighborhoods. Remember, you don’t have to go out and buy new furniture just to look like that beautiful new model in the new development — what you want is the feel of that new model — clean, uncluttered, and fresh.
Remember, after location, the most important item to a buyer is a well maintained home. Many flaws can be overlooked if the buyer knows he can move in without a lot of trouble and expense.